As part of the 2015 re-launch of my #FreelanceThursday initiative, I’m once again offering my design services and expertise, free of charge, to charities & non-profit organisations within the UAE, one time only, each month throughout 2015.

Last week I was approached by The Old Library part of the Dubai Community Theatre and Arts Center (DUCTAC) to help with some re-branding work.

Their brief was simple, the logo for the library was well out of date and needed to be refreshed. Taking ideas and elements from the original logo was discussed but also giving it a new lease of life. A few options were sketched out and mapped together drawing on all the different elements to boost the design.

Here are some of the options along with the original logo for comparison. The team at the library seemed pretty happy with the initial designs and will go to their internal committee meeting later this month to discuss which they prefer and any further comments.

Original Logo Design

P9

New Logo Designs

facebook_library_01a

Library_FB02

Library_FB03

Which of the 3 options do you prefer?